New Research On Teen Preferences…3 of 5

Ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. It will be broken into 5 posts. Third up: What they think is cool…or hot

- Almost all teens (96%) said text messaging is hot right now

- 91% of teens said Apple iPods were hot right now

- 70% of teens said the Wii was hot right now up from 54% last year and only 21% 18 months ago

- The iPhone came in at 75% to land in the fourth spot on the hot list

- The hottest thing for tweens right now are Apple iPods (92%) followed by the Wii (81%) the DS or DS Lite (77%), downloading music (also 77%) and caring about the environment (71%)