ryangeigerblog.com

Ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. It will be broken into 5 posts. Last up: Retail And Shopping

- During a typical month teens spend an average of $135 across nine product categories

- Nearly half of their spending goes towards clothing and accessories

- For 16 and 17 year-old teens who have a part-time job (minimum of 5 hours per week), their spending across the same nine categories jumps sharply to $264 a month, just about double the average among all teens and about 45% higher than the average for all 16 and 17 year-olds

- For tweens, it’s all about candy, gum and games

- The most visited specialty clothing retailer among teen females is Victoria’s Secret followed closely by Hollister

- Teen males visit American Eagle Outfitters more often than any other specialty retailer followed by Abercrombie & Fitch and Hollister

- Old Navy, for both tween boys and girls, remains the most shopped at specialty clothing retailer by a considerable margin…well ahead of second place The Gap and third place Aeropostale by about 17 share points