New Research On Teen Preferences…4 of 5

Posted by Ryan Geiger on July 1, 2008 · 2 Comments

Ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. It will be broken into 5 posts. Fourth up: Entertainment & Pop Culture

- During a typical month teens see an average of 1.8 movies (in a movie theater)

- Tweens see an an average of 1.3

- Tween attendance is consistent with a year ago, while the average number of movies teens see in a typical month has increased slightly from 1.5 movies a year ago

- Most appealing move genres for teens – action/adventure titles followed by comedies

- Tweens prefer comedies followed by animated features, action/adventure

- For the third straight year, “Pirates of the Caribbean” star Johnny Depp retains the title as the most popular Hollywood celebrity among teen and tween females

- Funny man Adam Sandler is tops among the boys followed closely by the two Will’s–Will Smith and Will Ferrell

- The most popular female celebrity among teen girls? Miley Cyrus, followed by Reese Witherspoon, Keira Knightley and Amanda Bynes

- The top female celeb among teen boys is Jessica Alba for the second straight year followed by Miley Cyrus, Ashley Tisdale, and Alicia Keys