Purple Cows

I read a quote today on Mark Batterson’s blog that he took from Seth Godin’s book called Purple Cow.  It says, “If you aren’t remarkable you’re invisible.”  That quote is powerful and has so many hidden truths.  Working with students I see them fall into depression and frustration with their life because they feel that when you look at them they aren’t remarkable, they are invisible and because they are invisible they are useless.  I know this is not the same context that Mark or Seth were using it in, but it does make me ask that question.  How do we make students feel remarkable?

From a marketing standpoint, people can’t attend what they don’t know exists.  I still say that our youth department is one of the best kept secrets in the Delaware Valley.  However I don’t want it to be a secret, I want others to shout it from the rooftops.  I want people talking about life change.  I want people looking to Jesus.

How can we make our youth department and our church remarkable?