Rethink Possible

AT&T has a new marketing campaign titled “Rethink Possible”.  On their site is a little intro video type thing that explains this.  Here is what it says: Expand your boundaries of can.  See what’s on the other side of to far.  Play the angel’s advocate.  Outsmart can’t.  Put a restriction on your limits and expect to be wowed.  Explore.  Try.  Do.  Because before it could be done, it couldn’t.  These are indeed amazing times.  Rethink Possible. I love it.  We can argue all day long about what cell phone company has the best coverage, lowest rates and least dropped calls but that is not what this is about.  AT&T is trying to get the consumer to think outside the box and think about what can be.

The church is no different.  For years there was a certain way to do church.  Hymnals, KJV, Sunday’s best.  Long talks that lacked application but were full of information.  Then people started to “rethink possible.”  Churches started adding musicians and became relevant and progressive.  People wore whatever they wanted to church. Other versions of the Bible were taught. People started inviting their neighbors.  Talks were shortened and people were challenged.  Life groups and community began to happen.  People began to think missionally.   Satellite churches were launched and multi-site campuses became the norm.  Churches became portable and met in theaters, schools coffee shops and some churches actually double as a business.  Internet campuses were formed and community was developed through social networks like Twitter and facebook.

How we do things today will not be the way they are done in 5 years or even 3 years.  Culture is changing and the church must adapt without losing it’s true identity.  No it’s identity is not in song selections, clothing and versions but instead in what it is doing to connect people to the very core of it all…Jesus.  All the bells and whistles do not replace the work of the Holy Spirit in an individuals life.  So as culture moves so must the church and so must we as individuals who make up the church.  There are people who would be willing to listen if they could understand what we are saying, not in our words but in our actions.  Live out your faith today and “rethink possible.”

Comments

2 Responses to “Rethink Possible”
  1. greg ligon says:

    Ryan – great post. Love the Rethink Possible Campaign. It is exactly what we are trying to do with our Innovation Labs – http://innovationlab.leadnet.org at Leadership Netowrk.

  2. Ryan Geiger says:

    Greg keep pushing that. Leadership is important but great leadership is crucial. I checked out your site and what you guys are doing…keep it up. It will make a difference.

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